Driven by Design sheds light on processes that shape the vehicles of tomorrow

EVER wonder why something looks the way it does? 

Chances are that it does so with carefully considered intent. Driven by Design is a podcast that explores this curiosity further, diving into all the philosophy, processes, and corporate politics surrounding the transportation design industry.

The show is hosted by American designer-turned-design consultant Bryan Thompson, whose career exploits started with going abroad at an early age. His career path has included stints at the Nissan US commercial vehicle unit, Volvo trucks and, more recently, Airstream travel trailers and coaches.

Fittingly, each episode delves into various aspects of automotive design, ranging from the evolution of auto aesthetics and the influence of technology to safety regulatory hurdles and the challenges of creating sustainable and eco-friendly vehicles. 

Thompson and other industry guests discuss iconic car models, exploring what makes their designs timeless and influential. His ability to articulate the nuances of car design, from initial napkin-based concept sketches and clay modelling to the final production models, makes the pod educational and engaging. 

The host’s casual yet informative interviewing skills are certainly a strong suit, which is no surprise as the transportation design fraternity is relatively close-knit, with Thompson and guests seemingly well-known to each other. Another strength is the pod’s ability to make complex design theory accessible to a broad audience without overwhelming technical jargon.

Unfortunately, Driven by Design appears to have succumbed to a limited shelf life, with no new episodes since late 2021. Nonetheless, it’s still a commendable listen, with this reviewer thoroughly enjoying the interview with Hot Wheels and Matchbox designer Felix Holst.

Undoubtedly part of almost every car enthusiast’s childhood, Hot Wheels and Matchbox toy cars have captured the imagination of many, with Holst sharing heartwarming insights into his Mattel days transforming real cars into mini-me replicas. 

The interview strikes a connective cord between one’s youth and the bonds formed between man and machine—especially in the case of Matchbox, where the family mum-mobile was more likely to be miniaturised and revered in popularity than the Hot Rod and Batmobile-themed creations that Hot Wheels offered.

Production quality is consistent, with clear audio and professional voiceovers that enhance the listening experience. The show does have a small YouTube presence, but due to its nauseating filming quality, the advice is to steer clear and stick to the aural format.

Ultimately, while the show only ran for a short time, it’s a commendable listen for anyone interested in the art and science of car design.

The Driven by Design homepage: https://drivenbydesign.podbean.com/