The latest addition to Mazda’s already well-configured crossover family touches into siblings’ patches.

WHEN space is tight, muscle in – that’s the tactic Mazda has employed with it its latest addition to the CX family.

In advance of an on-line discussion tomorrow where strategies are expected to be outlined, the Auckland domiciled brand has released specification and pricing detail of its CX-30 five-seater elevated crossover hatch. 

The information confirms it will initially foot three versions, with a Takami flagship following in the second half of 2020.

Those here now have drivetrains already used elsewhere in the family - though CX-30’s versions of the SkyActive-G petrols are finessed for slightly different outputs – whereas the Takami will introduce the new SkyActiv-X tech.

The coupe-like styling delivers a new spin on the established Kodo styling. A more modern platform and enhanced versions of the driver assist and comfort tech that comes in other Mazdas also feature.

Also interesting is the price positioning of the base GSX front-drive, with a 140kW/200Nm 2.0-litre engine, and a pair of 140kW/252Nm 2.5-litre all-wheel-variants, badged GTX and Limited.

The recommended retails of $41,490, $44,990 and $50,990 further cement that, in order to make room for a car that would have been called CX-4 - had that designation not gone to a model developed purely for China - the product planners had to work beyond the clear air that existed between the CX-3 and CX-5, which defy the CX-30’s ‘first ever’ marketing tag (insisted because it goes a bit more coupe-like) by very obviously being sister cars. 

The newcomer’s potential to pluck sales from each camp has always seemed strong – it’s bigger and better-kitted than the CX-3 and more modern and arguably more stylish, inside and out, than the CX-5 and nips ahead on core safety and assist considerations. Any advantage with the latter should be a fleeting, as updates to CX-5 have been announced in other markets.

However, the pricing plan is bound to raise interest, as it establishes the newcomer with a foot in each existing camp.

Consumers eyeing up the entry CX-30 will note it is $205 cheaper than a CX-3 Takami but otherwise dearer than the less well-provisioned editions of the smallest Mazda rock hopper.

Consideration against the CX-5 reveals more to think about, as the incursion is more pronounced.

Keeping comparison to just petrol all-wheel-drive options seems only reasonable – there are two CX-5s with a turbodiesel, but that engine is not on CX-30’s horizon. 

Anyway, if customers chasing the most expensive CX-30, the Limited, are looking to see how it stacks up against CX-5, they’ll see it basically sits midway between the base and Limited editions of the larger model.

So there’s that to consider. Then there’s the size. The CX-30 was developed through recognition some customers think the CX-3 is a bit too small and the CX-5 a bit too big.

If actual dimensions are required to get a true feel for where it stands, then note that at 4395mm long and 1795mm wide, the CX-30 is 120mm longer and 30mm wider than a CX-3 and 155mm shorter, 45mm narrower and 150mm lower than a CX-5.

A first appraisal – prior to shut down – showed it’s roomier than the smaller car, more snug than the larger, but by less of a margin. Basically, it eats the CX-3 as a four to five seater, but is so close to being up to CX-5 level that it will create significant discussion about rear seat, head space and lower leg room.

Same goes when comparing cargo room. CX-30’s seats-up boot space of 317 litres above the boot floor is a useful 53L over the CX-3, while using underfloor storage brings the total to 430L on most variants. That’s just 12 litres short of the CX-5’s cited capacity. 

As for spec?  Yes, the GSX and GTX grades are more workmanlike, inside and out, but really only stand apart by having cloth trim (whereas the Limited steps up to black leather) and smaller wheels with less sporty tyres.

That first look suggests cabin environments are common and all variants have blind spot monitoring, lane departure warning and lane keep assist, radar cruise control with Stop and Go, rear cross traffic alert, reversing camera, traffic sign recognition and smart brake support. 

but the latest Mazda Connect infotainment system, with integrated satellite navigation plus phone-mirroring technologies Apple CarPlay and Android Auto, via an 8.8-inch wide-screen centre display, spans the family.

A high plaudit from our only recognized safety auditor, the Australasian New Car Assessment Programme, also goes to all models. ANCAP has given it a record near-perfect 99 percent score for passive safety in adult occupant protection and a five-star rating.

When it comes to considering how they perform, everything might come down to driving feel rather than outputs, because the one common link between all three is under their bonnets. 

The 2.0-litre in the CX-30 is also employed by the CX-3 – where the state of tune is lower - and entry CX-5, where the outputs are identical to those claimed for the new car. 

The 2.5-litre engine in CX-30 only otherwise goes into CX-5. It makes the same torque output in either application and there’s just 1kW power difference. All have six-speed automatics. The CX-30 all-wheel-drive system is like that in the CX-5 2.5 

With all this going on, Mazda NZ managing director Dave Hodge is patently not understating anything in proposing that this latest and fifth crossover has had to “create its own space in the small SUV segment”

Nonetheless, in comment sent out ahead of the on-line conference he suggests CX-30 will be able to chart its own course with confidence through having “the practicality of an SUV combined with coupé-like styling and dynamic handling inspired by its small car sibling, Mazda3.”

Proposing the car as complete package for customers looking for a practical, stylish vehicle without compromising on performance, he suggests it will do well simply from having a more modern interior than the CX cars positioned on either side of it and also from touting the most advanced systems and technology. 

Integral to CX-30’s drive experience is Mazda’s G-Vectoring Control Plus (GVC Plus) which sets out to enhance handling stability by using brake and engine control to help the vehicle respond to sudden steering inputs and give the driver confidence when cornering.

The CX-30’s 2.5-litre also have cylinder deactivation, which contributes to fuel economy by shutting-down the outer two cylinders when driving at constant speeds, and the all-wheel-drive has 27 sensors that monitor environmental and vehicle conditions at a computation rate of 200 times per second to predict traction requirements before wheel slip occurs.