Street Smart for Skoda
Young driver training programme will involve Czech brand’s cars.
ONCE was Holden, now another brand with strong ‘everyman’ credential has stepped in to keep the faith.
That’s the story with Street Smart, with announcement today that the hands-on driver training programme that is helping young Kiwi drivers to stay safe on New Zealand roads, with ardent support from former V8 Supercars driver, four times Bathurst winner and road safety advocate Greg Murphy, is now backed by Skoda.
The agreement will see Skoda cars being used on the day-long driver training courses that aim to reduce accidents and fatalities, means that the Czech brand now has another Holden holding – it also, of course, has just taken the massive police patrol car contract that the Australian brand fed for years.
“Road Safety is important to Skoda. We do everything we can to keep our drivers safe by providing advanced safety technologies in our cars, that should both actively prevent accidents and protect occupants in case of an emergency; but we also want to contribute to individual driver safety,” explains Rodney Gillard (pictured), general manager for Skoda New Zealand.
“That’s why this new partnership with Street Smart is so exciting for us.”
Street Smart is a world-class best practice cognitive based driver programme. Created in 2018 in conjunction with well-known road safety expert Peter Sheppard and tested and fine-tuned by Murphy, who continues as a programme ambassador, the programme has already equipped more than 1300 young drivers with the tools needed to safely drive on our roads, be more aware and prepared.
Skoda will supply vehicles for use within the multiple exercises that participants will be part of.
These are designed to give young drivers a chance to experience the latest technology and vehicle safety innovations that are available and also gain understanding the capability of their own cars, and how different cars respond in different situations, Gillard says
The involvement is immediate. Street Smart’s first events this year are being held in the April school holidays at venues across the country.