The March new car registrations boom took Volkswagen to a new high.

CALL it a fossil-fuelled frenzy: Volkswagen’s new-generation electric product not yet availing here definitely hasn’t kept this make from being a people’s favourite here.

No more so than last month.

The brand’s national distributor is celebrating March a being a landmark moment; its best-ever sales month for passenger products.

True, March was a huge month for new vehicle distributors in general. As reported yesterday, it delivered the highest registrations tally ever recorded for the third month of the year.

Also, the count of 528 units being registered for that period is hardly the biggest brand take for the month – Toyota basically sold twice as many Hilux utes alone in March.

Yet it’s a big deal for a European brand and pretty decent for VW, given it’s running on empty just now in respect to having the in-vogue feature of an electric-assisted drivetrain in any product. That’s coming, but in hybrid formats. None of the wholly battery ID product making headlines overseas wholly is here until 2023. That might irk outright EV fans but, clearly, there are plenty of car buyers happy to go with the mainly petrol-dedicated status quo.

A volume representing a 5.5 percent market share is, according to a spokesman, very likely the biggest sales month ever in the history of Volkswagen in New Zealand – that’s not just in the ‘modern’ period of management under the current rights holder, European Motor Distributors, but also when it was selling the eponymous Beetle under a different arrangement. 

The marque’s previous highest result was 473 units, from January of 2017, when the Tiguan R-Line was launched.

Tiguan was also a major contributor to last month’s count, with the car having released in a mid-life facelift format during that period. VW New Zealand also credits the all-new Golf 8 that arrived into dealerships at the same time as having also made an immediate important impact. 

Greg Leet, Volkswagen NZ general manager of passenger vehicles, says both these flagship models exceeded expectations, achieving more than 150 percent of their usual monthly sales averages.

“Throughout March, Golf 8 recorded 161 percent of its recent monthly sales volume average and the Tiguan Facelift achieved 145 percent of its recent monthly sales volume average as well.” 

Leet says even taking into account that Golf 8 “represents the greatest leap forward since the iconic model launched more than 45 years ago”, and Tiguan being Volkswagen’s most popular selling car worldwide, these are still exceptional results.

Can the good times keep rolling? Hmm, that’s a hard one. Reduced production counts, delays in shipping and the worldwide shortage of computer semiconductors seem to giving most car distributors a headache at the moment.

VW Group has fessed up to being affected by that, particularly with its groundbreaking ID cars that will ultimately divorce the brand from fossil fuel reliance. That news might perhaps seem ironic to NZ electric fans aggrieved that the IDs are still several years from local introduction.

Nonetheless Leet says his operation will “continue to do all we can to replicate these sales targets in coming months.”

He also points out that, while pure electrics are out, VW will be provision performance R models this year - Golf R, Tiguan R and Touareg R, the latter of which runs a plug-in electric drivetrain.

“The Touareg R will very much be the performance brand-shaper, and we’re excited to demonstrate this highly anticipated performance model when it arrives as a PHEV.”

Leet says VW remains committed to sustainability and its future electric vehicle roadmap is paving the ‘way to zero-emission’ mobility for everyone. Globally by 2025, at least 1.5 million electric Volkswagen cars are to be sold.