GT flagship sticker reduced by almost $20,000.

BREWING speculation that Ford would react to the electric vehicle doldrum with a big price cut to the Mustang Mach-E has realised, with the model line now wholly below $100,000.

The Mach-E GT, which launched a year ago at $124,990 then reconfigured to $116,990, is from today listing at $97,800, a drop of $19,190.

The mid-spec, also all wheel-drive, derivative that holds full RRP of $104, 990 loses $17,390 to site now at $87,600.

The base rear-drive edition remains at $74,990.

The special deal also trims the pairs all Mach-E derivatives to free five year or 100,000 kilometre service plans and the GT has $1000 Road User Charges.

Ford New Zealand says the realignment is being called a limited time special price as it is specific to 2023 model year stock that has yet to find homes. A spokesman said that was a modest count of cars.

Just 48 Mach-Es have been registered year to date, from a total tally of 538 New Zealand-new examples since release. The count puts it on par with many other electrics that were popular last year, but have fallen by the wayside in 2024, including many that previously achieved the Clean Car rebate. Just the rear-drive Mach-E was eligible for that subsidy.

Ford NZ has also today announced the electric Ford E-Transit Cargo, available in three variants from just under $95,000, is also now being offered with a free service plan of five years or 150,000 kilometres. 

Marketing director Cameron Thomas is confident the plan will persuade EV intenders to make a move.

“We have designed this to make it easier to get into an all-electric Ford and then even easier to own one with the added service plans. 

“These specials combined with the distinct Mustang character and absolute fun-to-drive performance of the Mach-E, it’s a great time to go electric.”