Isn’t it time we stopped marketing very urban models as sports utilities?

Price: $33,990
Powertrain: 1.6-litre 16-valve OHC petrol engine with CVVT, 90kW at 6300rpm, 151Nm at 6850rpm. Six-speed auto with SportShift. Combined economy 7.2L/100km, 165g/km CO2.
Vital statistics: Length 4040mm, width 1770mm, height 1592mm, wheelbase 2520mm. Luggage capacity 355 litres. 17-inch wheels with 205/55 R17 tyres.
We like: Excellent interior design, good room, easy drive.
We don’t like: Engine gets a little breathless; it’s not an SUV

HYUNDAI’S Venue is a sports utility vehicle, right?

It certainly looks like an SUV, its ground clearance is slightly higher than a passenger car and so its ride height is also slightly more elevated. Armed with all that detail, the Hyundai marketers tell us that makes the Venue an SUV.

But it isn’t. What the Venue is, is a front-wheel drive hatch with new-age bodyshell design, and with ride and handling characteristics that are all passenger vehicle.

That’s no criticism of the Venue, which is an excellent example of latest trends in passenger vehicle design. But it is also a latest example of the current blurring of the lines regarding what is an SUV and what is a passenger vehicle.

The Motor Industry Association, the organisation which represents the interests of New Zealand’s motor vehicle distributors, classifies vehicles according to a market structure set down by Australia’s Federal Chamber of Automotive Industries.

At the highest level, vehicles are split into three classes – passenger, SUV, and commercial. The FCAI classifies an SUV as a vehicle based on a wagon body style and with an elevated ride height. And while typically an SUV should have either 4WD or AWD, the organisation says that 2WD variants of a model are acceptable.

But here’s the rub. While it used to be that a true SUV was a rugged medium to large vehicle with an elevated ride height via ground clearance of 200mm or more, these days that ground clearance is reducing so the ride can be more passenger car smooth than SUV lumpy.

With the Venue the ground clearance is 170mm, which isn’t much more than a hatch or sedan which is usually around 145mm-150mm. To my reckoning the Hyundai’s ground clearance is the lowest of all compact SUVs currently on the market – even the diminutive Suzuki Ignis, which is the smallest SUV of all, has a minimum ground clearance of 180mm. And by the way, the equally little Suzuki Jimny’s clearance is 210mm.

So the question needs to be asked: isn’t this getting just a little silly? Aren’t the vehicle marketers taking so much advantage of the current popularity of SUVs – they currently take up close to 50 per cent of all new vehicle sales here – that they are ruining the intent of the vehicle classification system?

MIA chief executive David Crawford agrees that motor vehicle design, and customer preferences, are evolving to the extent that the classification process needs to be reviewed.

“I think things are reaching a stage where we need to decide what constitutes an elevated ride height. It isn’t defined. Is there a need for us to specify what a vehicle’s minimum ground clearance needs to be for it to be called an SUV? I think the issue has to be discussed among MIA members.”

Crawford and his team might overcome this issue by reviewing how SUVs are segmented.

At present, decisions on whether SUVs are compact, medium, large or upper large are made simply by multiplying their length by their width to get their so-called footprint. If the total is 8100 or less, the SUV is a compact. If the total is 8101 to 8800 the vehicle is a medium, and so on.

Maybe if minimum ground clearance was factored into this calculation, then anything with a clearance of less than, say, 180mm could be considered a passenger vehicle. Or crossover. Or lifestyle. Anything – but not an SUV.

As I said towards the start, all this is no criticism of the Hyundai Venue, because it is an excellent new vehicle from the South Korean manufacturer. It takes all the good things from the SUV style – elevated ride height for higher seating hip points and improved visibility, and superior passenger and cargo accommodation – and combines it with the ease of use normally expected of an urban passenger vehicle.

Two versions of the Venue are available – a $29,990 entry model, and a $33,990 Elite. Both are powered by a 1.6-litre Gamma engine that is under the bonnet of a number of Hyundai and Kia vehicles, and which in this application offers 90kW of power and 151Nm of torque, and which is mated to a six-speed automatic with a SportShift manual function.

While that’s modest amount of grunt – which underlines the fact that the Venue is very much an urban-oriented vehicle – an interesting feature is a Driving Control/Traction Control function that is operated by a rotator control on the centre console.

Select Driving Control and the driver can choose Normal, Eco and Sport driving modes. In the Eco mode the engine and transmission logic is set to maximise fuel economy, while the Sport mode changes steering effort and the engine and transmission logic for better performance.

By selecting Traction Control, the driver can then choose traction modes that cater for Snow, Mud and Sand. What the system does is adjust left and right front wheel slip control, and engine torque and gearshift patterns according to available levels of traction.

It all helps, and Hyundai says that theoretically it could put all the vehicle’s power through a single wheel, but it’s nowhere near AWD. The vehicle’s instruction manual warns exactly that. It says the Traction Control system’s design is based on 2WD, and the Venue should not be driven in conditions that exceed the intended design. So there you go. It could be said that the Traction Control is halfway towards proper SUV operation – which is exactly what the Venue is anyway.

The model we drove was the Elite, which offers a high level of safety specification for the price. This includes blind spot collision warning, lane keep assist, driver inattention warning, rear cross traffic alert, rear park assist, forward collision avoidance, and a reversing camera. It’s all part of Hyundai’s SmartSense safety package.

Ironically, the Venue carries a four-star rather than five-star ANCAP crash safety rating, because it doesn’t have the European-style ISOFIX child seat harness system, and there is no cyclist detection in its automatic braking system.

Comfort and infotainment specification is very good, too. The vehicle carries an 8-inch multimedia system that caters for Apple Carplay and Android Auto, and at the Elite level it boasts such goodies as proximity key and push-button start, climate air, and a heated steering wheel. A connected car platform also allows remote operation of such things as air conditioning by using a smartphone.

How very urban is that? Which is exactly what the Hyundai Venue is intended to be. That’s why while it might look like an SUV, it isn’t. It’s a passenger vehicle folks. And that’s what makes the model so appealing.