Hinckley: It seemed like a good idea, but …

Hinckley: It seemed like a good idea, but …

In the dawning years of the automobile industry, design and development was only limited by the imagination. Most everything seemed like a good idea. Right hand or left-hand steering. Tiller or steering wheel. Steam, petrol or electric power. Three or four wheels, six wheels, eight wheels. Back seat or front seat driving.

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Hinckley: A Marriage of Convenience

BY the 1920s, automobile companies had become multifaceted, building vehicles for every budget and every need; a scenario that made it increasingly difficult for smaller operations to compete against the likes of General Motors and Ford.

Yet there was a small but lucrative market where smaller manufacturers had an edge.

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Hinckley: A business built on connections

Hinckley: A business built on connections

A WELL-organised livery and carriage service companies took to the streets of Chicago almost as soon as this great US city was established.

One of the earliest of these companies, Parmelee Transportation Company established in May 1853, would play a key role in the development of America’s use of the horseless carriage as inner-city taxis and serve as the foundation for the building of empires.

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Hinckley: An empire from the ashes of others

Hinckley: An empire from the ashes of others

ARGUMENT could easily be made that bicycles were the cornerstone of the American auto industry.

The Duesenberg brothers launched their empire with bicycles. Louis Chevrolet started his racing career with bicycles, as did Barney Oldfield. Alexander Pope was the country’s largest manufacturer of bicycles in the 1890s before he turned his attentions toward automobile development and production.

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Hinckley: Studebaker's electrifying start

Hinckley: Studebaker's electrifying start

IN 1952, Studebaker celebrated its centennial.

Well before this auspicious occasion the company had been eclipsed by Ford, General Motors, and Chrysler as an automobile manufacturer. Still, Studebaker continued to be a leader in innovation and styling. And it still enjoyed a strong brand loyalty that the larger companies envied.

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The brands behind the brands

The brands behind the brands

DURING the infancy of the American automobile industry, a countless number of brilliant independent thinkers built an empire on the work of equally gifted independent thinkers.

As an example, consider the early reputation for durability earned by Ford and Oldsmobile-built automobiles. The cornerstone for this reputation was the gearboxes, differentials and components manufactured by the Dodge brothers, John and Horace.

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Gardner: Another make-big done in by the Depression.

Gardner: Another make-big done in by the Depression.

RAISE a hand if you have ever heard of Russell E. Gardner.

Okay, raise a hand if you have ever seen a Gardner. No, again? Such is often the legacy of the independent thinker.

When Russell Gardner left his native Tennessee in 1879, he was so broke that if steamboats were selling for 10 cents apiece the best he could have done was run up and down the bank yelling about how cheap they were. He arrived in St. Louis with less than one dollar to his name.

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