The cheapest new electric car in the market just got cheaper

INTENT to establish the MG ZS EV as the country’s cheapest new electric car has seen the distributor move yet again on the pricing, clipping $7000 off the tag it had only recently set.

A repricing to $48,990, announced today, means the model becomes the first sub-$50,000 brand-new fully electric car and also means it retails for $1000 less than the ‘special introductory price’ that was offered to the first 50 orders, when that book was opened a year ago.

Once that count was fulfilled, MG revised the price to $50,100 for the next 100 pre-orders. Then, when the car ultimately landed, it debuted with an official sticker price of $55,990.

MG has not yet clarified if any remuneration cheques are in the mail.

The new pricing allows even more space between this model and others that could be conceived as rivals, though those cars - the Nissan Leaf, Hyundai Ioniq EV and Volkswagen’s e-Golf - were still more expensive when the MG held its previous price. The e-Golf is really out of the hunt anyway, as supply of that model exhausts at the end of the month.

The MG’s price drop could well raise its allure with the Government, which has recently signalled interest in accepting the models as a potential fleet car.

The electric MG comes with an eight-year/160,000km battery warranty plus a five year/unlimited kilometre vehicle warranty and five year roadside assist package.

“The first cars are arriving in dealers now and our business plan is designed to make EVs more affordable and available to everyone,” said MG Motor Australia and New Zealand chief executive Peter Ciao.

“We are making a commitment that each electric vehicle sold by MG locally will offer value that encourages mainstream adoption. MG wants to make zero-emission motoring add up for the first time for customers locally.

“An attainable electric vehicle is the first step in creating demand in market which will lead to better infrastructure, something that MG Motor is a proud champion of.”

The ZS EV’s 44.5kWh battery pack is larger than that in the Leaf and Ioniq, but claimed combined range of 262 kilometres is less than for the Hyundai. MG says the car will achieve 370km at urban pace. The electric motor creates 105kW of power and 353Nm of torque.

Eighty percent charge is expected to come in 40 minutes when the MG is plugged into a 50kW CCS charger.

MG also recently put up interesting argument about the relevance of the products mixed heritage; being a ‘British’ brand now in ownership of China’s largest producer of electric cars, Shanghai Automotive.

Auckland-based country manager Antony MacLean conjects any reputational stigma is unwarranted and that a vehicle's country of origin is no longer relevant.

Cars these days are international products, he says. As example, MG’s safety systems are from a German company, Bosch. He also reminded that as much as Apple is perceived as an American brand, it was common knowledge iPhones were only made in China.