The Mini that plugs into play will be here in August.

ANOTHER small electric model is set to slot under $60,000 when it lands in August - if by just $100.

Still, Mini’s first fully electric car, the Cooper SE, is set to intrude into a price space occupied by two more utilitarian plug-reliant products, the Nissan Leaf and the Hyundai Ioniq.

As much as they both of which hammer the wee BMW-Brit bauble for range (the official cited max is 233kms) and in size, both arguably falls well behind for visual chutzpah, premium-ness and social standing.

How they will stack up for specification? Yet unknown. Even though there’s just going to be the single variant, that today’s announcement enforces that this is the start point for pricing is good reminder that it will, as always, cop a decent options list.

Even so, the local starter spec looks good. Mini is kicking off its campaign with a First Edition whose fittings include some fancy gear: adaptive LED headlights, bespoke interior trim, heads-up display and a Harmon Kardon audio. Intriguingly, Australia also takes the same thing for $A59,900 – which comes out to just under $NZ64k on today’s exchange rate. So, a Kiwi win, by the look of it.

Of course, you can tick boxes for all that in combustion-engined Minis and still save, as almost all are cheaper; not just all the variants in the same three-door styling but also the substantially larger Countryman and Clubman.

That just reminds that there’s still a degree of expensiveness in buying into a mains-reliant drivetrain consisting a 32.6kWh lithium-ion battery and a 135kW/270Nm electric motor.

Even so, there’s lots of optimism, with Brett Waudby, general manager of MINI New Zealand and Australia, reckoning the car “heralds a new chapter for the brand - a charge into the future of electromobility without compromising the marque’s core values of creativity, vibrancy and smart urbanity.

“It is wonderful to see such a positive response we are getting to the car. Our dealers are extremely excited to add this model to our customer offering, which is sure to be an absolute thrill to drive.”