Upbeat note for Lyriq despite EV uptake plunge
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Premium electric sales are well down, but Cadillac sure it’s Q4-arriving flagship can make its mark.
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Cadillac eyeballing slumped sector’s top order
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Hey big spenders - General Motors’ top make will position Lyriq against swankiest electric Audi, BMW and Benz sports utilities.
Read MoreCadillac EV launch job for ex-Tesla guide
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Marketing of Cadillac’s first electric, the Lyriq, here is in the hands of a man who helped set up Telsa in Australasia and guided the Model 3’s entry.
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