Audi’s big electric breakthrough is about to achieve extra sizzle.

The e-tron S is the first three-motor electric car.

TWENTY percent of annual volume, perhaps even more at the start.

That’s the prediction Audi New Zealand boss Dean Sheed has expressed for a pair of more potent editions of the all-electric e-tron sports utility.

Just unveiled on its home turf and set to come on sale in the third quarter of next year, the e-tron S variants are hotted-up versions of the 55 quattro five-door wagon that has been here since last July plus a more rakish Sportback landing in September.

A thorough rework of the standard cars has been required to earn a performance badge that’s historically been the preserve of fizzed-up petrol product sitting one step below the ultimate RS cars.

To achieve the right performance edge, these are the first production electric cars to feature three electric motors.

Whereas the current e-tron 55 has an electric motor on each axle, the S versions maintain a single up front and has two on the rear.

The full output is around 372kW – against around 300kW for the e-tron 55 on sale here at the moment - and while the top speed is just 210kmh, the step-off is far more … well, electric.

A cited 0-100kmh time of 4.5 seconds places the e-tron S as the second fastest S model Audi presently makes, beaten only by the petrol-gulping S8 sedan.

Also, as today’s video shows, that oomph out back allows it to doing something else special: It’s an e-tron that’ll drift.

The cars’ international unveiling this week has prompted the national distributor to speak about its own plans.

Sheed says it is still too early to discuss price in part because local market content has yet to be decided. In the first right-hand-drive market, the United Kingdom, the models place around $20,000 above NZ specification e-tron 55s.

However, he already has no doubt that the S variants will be well placed to lend significant additional zap to the e-tron 55’s sales impact, which in itself has been satisfactory, with 130 registered to date.

The just-landed entry $119,900 e-tron 50 variant, which reduces from a 91kWh battery to a 71kWh unit and drops in range to 305km, is expected to elevate that count and keep Audi in tune with its forecast. More improvement will come with the Sportback releasing in September.

Even so, it’s the S editions that seem set to be the powerbrokers – they’ll achieve two in every five sales almost off the bat, he says, so keeping step with a ratio that also occurs with the S petrol cars. So, hardly niche.

As for e-tron’s overall status? Well, it’s still something of an outsider in terms of what it achieves for overall Audi volume, though that’s simply down to historic perception about electric cars, Sheed believes.

the e-tron sportback, landing in september, is also achieving S treatment.

However, there’s positivity the message is getting through and transition occurring.

“EVs are still an education,” he concedes, but acceptance of the path car makers are taking and the sustainability advantages is increasing.

“There is a strong mental shift in respect to EVs in the market … you will see the mainstreaming of EVs over time with or without Government support.”

Meantime, the e-tron S is expected to be seen as a more powerful alternate to the Jaguar I-Pace and Tesla Model X Long Range, which it matches for acceleration.

With the S, only the rear motors are used in normal driving, the front motor being reserved for hard acceleration and if the wheels start to lose traction.

The two rear motors can send varying amounts of power to each wheel as needed, and Audi says the ‘S’ versions are more rear-biased than regular models.

The extra performance only slightly affects range. Audi says the e-tron S and e-tron S Sportback manage 358 and 363km respectively on a full charge, whereas the 55 quattro versions offer just over 400kms.

S-specific adaptive suspension is fitted, which can adjust the ride height by up to 76mm to best suit the seven driving modes on offer.

As with other e-trons, the ‘S’ variants can replenish off 150kW fast chargers; that kind of hit will restore the battery to 80 percent in around half an hour.

Thanks to wheel arch extensions, the e-tron S pair are 5cm wider than standard, while S styling touches like aluminium mirror caps and extra trim are fitted.

Automatically opening grilles and vents, which remain closed until they’re needed to improve efficiency. UK models are fitted with 21-inch alloy wheels as standard; 22s being available as an optional extra. It’s hard to imagine the NZ spec coming with anything less.

The local distributor’s desire to deliver plenty of spec is going to be easily achieved with the S.

The model takes electrically adjustable sports seats upholstered in upmarket Nappa leather and a brushed aluminium trim finisher, with a carbon-fibre version on the options list. The Virtual Cockpit digital display is standard alongside online navigation, and as with the 55 quattro a head-up display and cameras instead of wing mirrors can be specified.