M enthusiasts, this is for you
/A quick trip to BMW’s fantasy burb where everyone drives … well, need it be spelled out?
HERE’S the latest ‘M Town’ commercial, that features some of the company’s finest performance vehicles ever.
BMW says M Town is the most successful digital campaign it has run for the M division and in this film, dubbed ‘The Drop’, the protagonist drives a red E30 M3 from the BMW M Heritage Fleet.
In total, 18 M models are featured in the video, including the likes of the M2 CS, M4 GTS, M3 GTS, M5, and an E46 M3. The film also provides us with a quick glimpse of the upcoming M3 Touring in the clip, with BMW M chiuef executive Markus Flasch leaning the rear. Plus check out the bloke hefting an electric charger wearing the most powerful letter in the world. A hint an electric M car is coming to those who didn’t already know (spoiler alert: It’s based on the i4 sedan) .
“M Town is the most successful digital campaign from the BMW M GmbH, particularly as the entire BMW M Community throughout the world actively participates and shapes it,” director of global sales and marketing at BMW M Lothar Schupet.
“This enthusiasm and this identification create that very special something that makes BMW M so unique. Therefore, we are happy to continue this success story with the next film whilst also giving a small glimpse into the future.”