The model that delivers a new shock look for BMW arrives locally just in time for a fright night festival.

CERTAINLY co-incidental, but a quirk bound to raise a wry response from critics nonetheless – that’s the BMW New Zealand’s launch timing for a car debuting the most controversial change to the brand’s styling language in ages.

An October arrival for the 4-SeriesCoupe in $81,900 420i entry guise and more pumped, $129,900 M440i xDrive formats chimes in nicely with an annual celebration of all things frightful.

It’s highly probable then, that any local styling authorities (ie, anyone with a Facebook or Twitter account) who have already been quick to share their affronted view of the model’s primary street signature – the oversized vertically-emphasised kidney grilles that, according to BMW, “boldly evoke sporting icons of yore” – might yet suggest this is the perfect automotive accompaniment for ferrying those junior ghouls, goblins and Freddy Kruegers to their local Halloween festivities on October 31.

Ok, black humour maybe, but who can resist commenting? After all, look at what the distributor is saying. Even after the heavy PR sanitisation through which all company comment passes prior to reaching media, Auckland office has not been able to avoid lending a view.

Introducing it as a car for those who “dare to be different”, BMW NZ goes onto to call the car “bold” and suggests it “possesses an even more individual identity” than its Three Series sibling and features “clearer differentiation” not just to the sedan and wagon line but also its predecessor. It’s intriguing that BMW here has chosen to offer, as standard equipment, the M styling packages that certainly take some of the edge off its approach.

The 135kW 2.0-litre TwinPower Turbo in-line four-cylinder 420i and a 275kW TwinPower Turbo in-line six-cylinder in the M440i xDrive are just the pathfinders for a purely petrol drive that, of course, will ultimately include an M4 still under development.

Both engines are mated to eight-speed Steptronic Sport transmissions that feature closer gear ratio calibration than it would get in the Three Series. This means the M440i xDrive will accomplish 0-100kmh sprint in 4.5 seconds.

Compared to the current G20 3-Series Sedan, the sportier 4 Series Coupé packs additional chassis stiffening elements, a bespoke steering and suspension geometry setup, sits 57mm lower, has a 23mm wider rear track which results in a 21mm overall drop in centre of gravity for even sharper driving characteristics.

The car steps up in cockpit tech, with a 12.3-inch digital instrument cluster standard and a 10.25-inch control display operating with BMW’s latest iDrive 7.0 software.

Standard sports seats, luxurious upholsteries, trims and materials as well as clean, clear controls feature throughout the range. Both models can be upgraded with options packs, prices for which have not been shared.