Jaguar’s new world demands a fresh slogan, branding … and mindset
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To prepare for a new electric pure world, Jaguar has reinvented its branding. The famous ‘leaper’ is maintained - but it’s heading in a new direction.
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Jaguar’s first 'new era' electric near
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Images of disguised prototype circulate as brand ramps up to reveal a concept in the US in early December. But where does all this leave NZ?
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