Jaguar’s new world demands a fresh slogan, branding … and mindset
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To prepare for a new electric pure world, Jaguar has reinvented its branding. The famous ‘leaper’ is maintained - but it’s heading in a new direction.
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Motoringnz
MotoringNZ reviews new cars and keeps readers up-to-date with the latest developments on the auto industry. All the major brands are represented. The site is owned and edited by New Zealand motoring journalist Richard Bosselman.
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