Five a big numbers car

A host of clever tech comes with the first product from Hyundai’s new EV sub-brand

ANTICIPATED local availability is the second half of his year – oh, and what you see may or may not entirely be what you get.

That’s the initial message out of Hyundai New Zealand in respect to the ‘5’, the first of a new lineup of all-electric Ioniq-branded cars, and the first to use Hyundai's high-tech new Electric-Global Modular Platform (E-GMP).

In comment timed with the car’s global unveiling overnight, local brand spokeswoman Kimberley Waters has offered: “Please note that this is a global release so specifications will vary per country/region.

 “Once we are in a position to share more about the IONIQ 5 specifications for the NZ market (anticipated arrival is the second half of the year) we will so.”

That cautionary comment seems reasonable – this initial unwrap suggests there’s  conceivably a lot offered with this car that stretches, if not outright breaks, existing local boundaries.

It’s fair to suggest that that platform is arguably the most important thing about this hatchback.

It means that not only does it have a flat-floor interior, optional four-wheel drive, and a range of up to 500km, but it also a facility barely supported in New Zealand -  800-volt charging, until now the preserve of high-end EVs such as the Porsche Taycan and Audi e-Tron GT.

This means that the Ioniq 5 can draw as much as 220kW of power from a high-speed public charging point, meaning that an 80 percent battery charge can be achieved in as little as 18 minutes. Just charging up at maximum for five minutes adds 100km of driving range.

Also, the Ioniq 5's charging system is also the first to come to market with something else Kiwis have yet to experience: Vehicle-to-grid capability. That means it’s a portable generator in itself.

The idea is can power tools, camping equipment, laptops and an electric bike. Hyundai envisages that, in the future, you will be able to sell excess charge in the battery to the national grid at peak times and then recharge your Ioniq 5 later on, at cheaper night rates.

The car also provisions with either one or two electric motors, for two- or four-wheel drive. The single motor version uses a 126kW rear-mounted motor. The all-paw is a dualy, with a combined power output of 227kW and 605Nm of torque. In latter form, the Ioniq 5 will accelerate from 0-100kmh in just 5.5 seconds.

Range depends on the battery. There’s a choice of two - a 58kWh unit or a 72.6kWh unit. Hyundai hasn't indicated the range for the smaller, but the bigger one, with a single electric motor, lends 480km on the WLTP test.

The styling influence is the first car Hyundai sold in NZ, the Hyundai Pony, but not seriously; size-wise it is much larger, too. It seems spacious, with a three-metre wheelbase, flat-floor, and lie-flat seats. The centre console slides back and forth; one reason being so front seat passengers can get in and out through either front door. There's a spacious 531-litre boot as well.

There are two 12-inch displays up front for the instrument panel and the infotainment system, plus an 'augmented reality' heads-up display. The Ioniq 5 will also come with the full suite of 'BlueLink' connectivity, meaning in-car internet connection, smartphone control, and more.

Price? There’s been all sorts of speculation, but nothing confirmed, let alone locally.But given the spec, the car’s size, the fact that its job is to establish Ioniq as a more techy and glam alternate to the parent brand’s own electric cars, the Kona and, erm, Ioniq (hatch) and even the factor of Hyundai here being represented by an independent distributor rather than as a factory shop (as sub-brand Kia effectively plays) … well, don’t be surprised if at least the AWD pushes aside the up-to-$130k Palisade large SUV as Hyundai’s most expensive product here.

D-Max distributor in confident mood

If you’re a D-Max fan and wondering what justifies the incoming new line being so much pricier than before? Read on.

PAYING more will be worth it: That’s a local message that the D-Max’s distributor is confident it can get through to the model’s current followers. 

Technology enhancements and assertion from our national crash test agency that the new Isuzu is the “safety benchmark for the competitive ute segment” has emboldened Isuzu Utes New Zealand’s argument for why the model costs up to $10,000 more than its predecessor, depending on the model.

The cheapest incoming model, a rear-drive LX, starts at $49,990 while the flagship, called the X-Terrain, is entering the market for $75,490.

How well will the model’s traditional fanbase accept that, given they’ve accessed the line for considerably less until this changeover?

The old D-Max at full retail was positioned between $39,890 and $61,990, but an aggressive clearance over the last few months has delivered those editions for substantially reduced stickers.

The make’s sponsorship, events and public relations manager believes it won’t be too hard to convince the customer base why the rig has gone from budget placement to now siting directly against the highest-priced competitors in the class.

Kimberley Waters acknowledges D-Max’s five-star score from the Australasian New Car Assessment Programme, better known as ANCAP, announced two days after the pricing was made public adds more value to the ‘why buy’ argument. The score was achieved under the latest scoring regime, which effected just this year and has raised the bar considerably. 

“The … D-Max offers more in every aspect compared to its predecessor with the inclusion of a more powerful and efficient turbo-diesel engine, upmarket equipment and features, and new safety technology,” Waters says. 

“Gaining a five star safety rating from the hardest ANCAP test to date, making it the safest ute on the market, also reinforces Isuzu’s investment and commitment to providing its customers with the best safety tech. 

“Increasing the value to the customer has been a key driver behind the significant lift in the level of specification across the board,” she says.

So in respect to the price having jumped?

“The enhancements to the all-new D-Max has raised the bar … we believe our customers will see the value in what they are getting for their investment. We’re confident in the product and are already seeing some early positive signs with lots of enquiry by existing and new customers.

“We’re confident the all-new D-Max will be well received. It’s a game changer and a significant player in the ute market.”

The first phase of Isuzu Utes NZ’s marketing campaign has focussed on the vehicle arrival date and the ability to place a deposit now online to secure a unit.

Waters says this online ordering process is a New Zealand-first for the ute market. “We’ve been really pleased with the initial response.”

Once the ute is in dealerships next month “we’ll move onto the second phase of our marketing campaign which we are currently developing.”

In respect to that, we can expect to see the safety score being leveraged, she concurs.

Ioniq brand delights Hyundai NZ

The Ioniq car has become an EV brand – but Hyundai-badged electrics are also set to keep coming out.

THE answer is yes – it’s just the arrival timing that remains uncertain.

That’s Hyundai New Zealand’s response to the parent brand’s determination to turn a model name into a full-blown electric vehicle sub-brand, while continuing to produce EVs with Hyundai badges as well. 

The Auckland-based operation is hugely enthusiastic about the potentials that Ioniq will bring and is excited by Hyundai Motor’s intent to release three new models, each identified by a numerical designation.

It further affirms it is fully on board with the South Korean giant’s intent to fast-track its strategy of becoming a global giant of EV-dom, in part because Kiwi enthusiasm for battery-driven products is strong and continues to climb, and has expressed its desire to offer every Ioniq model that is made available in right-hand drive.

However, at the moment it knows too little detail to say when and how it will involve.

So even though the make has vowed to deliver the first of this new breed, the Ioniq 5 - a crossover SUV inspired by the 45 concept car (below) from the 2019 Frankfurt motor show – within 12 months, the local operation says it cannot yet offer specific comment about whether this means that car will avail locally in 2021, simply because it’ll be in production by then. 

Company public relations manager Kimberley Waters says there’s optimism more information will come out soon.

“At the moment, though, we just cannot offer any specific comment about when product might be available to us. We just don’t know that yet.

“However, yes, we have made a commitment to electric so are keen to see these products. The potential they offer is obvious.

“With Hyundai Motors commitment to developing a dedicated EV range with the customer experience in mind, it in turn will enable us to provide our customers with more EV choice that suits their Kiwi lifestyle.”

In making the branding announcement that could not have come as a surprise to anyone, Hyundai Motor released images here that lend suggestion to what its immediate fleet of three vehicles could look like.

The suggestion is that these will be in showrooms by 2025, or perhaps even a year earlier.

The model identification strategy is simple, if rather BMW-esque. All Ioniqs will be identified by numerical badges - even numbers for sedans, wagons and sports cars, and odd numbers for SUVs. Ioniq, by the way, is a fusion between “ion” and “unique”.

The cars will place on an all-new electric-vehicle underpinning, called the Electric Global Modular Platform. This brings up to 800 volt fast charging, long-range driving, spacious packaging ability, and new-age connected technologies, Hyundai Motor says.

The international roll-out time frame suggested by head office is for the ‘5’ to be followed in 2022 by the Ioniq 6, which is styled with lines and inspiration of the Prophecy concept electric sports sedan, above. The Ioniq 7 SUV is expected to go into production in 2024.

Exactly how Ioniq will present is another issue for Hyundai NZ to address.

The tenor of head office comment suggests expectation that this branding exercise is expected to stand apart from the Hyundai push, just as the Genesis luxury brand was intended to.

Whether that means a dedicated space in a shared showroom – as per the failed Genesis experiment - or something more extreme remains to be seen. Conceivably, given the size of the national Hyundai dealer chain, the modest volumes our market entertains and the cost involved in creating separate retail operations, it would be logical for head office to cut NZ some slack, and allow sales from regular outlets.

One thing is for sure, you won’t be challenged picking what’s coming with the two Hyundai electrics that already sell here.

What will happen to those? Somewhat ironically, the Ioniq as it currently offers in NZ – that is, as a compact hatchback in hybrid, plug-in and full-electric guises – is not going to transfer to this platform. 

Moreover, talk is that it and the Kona EV will also not form part of the Ioniq-sphere, according to overseas’ reports, but remain – assuming they still have a long-term role - as a Hyundai. So is it possible there could be as many – if not more – Hyundai electric models as Ioniqs?

The rollout is in line with Hyundai Motor Group's ‘Strategy 2025’, which sets a target of achieving one million battery-electric vehicle sales and at least 10 percent of the global EV market by 2025.

The latter would see HMG become one of the top three global EV manufacturers, with around 560,000 produced each year by mid-decade.   

The term itself is a with the current Ioniq being the result of Project Ioniq – a long-term research and development project focused on eco-friendly mobility.

To help commemorate the launch of the new brand, HMC took to the London Eye with dozens of illuminated lights to turn the landmark into a giant letter Q at the tourist attraction’s official reopening to the public after being closed as a result of the coronavirus pandemic.